Hi, Today Bolt-On Technology introduced a new digital inspection format. I am interested in hearing what other shop owners are thinking of this, therefore the poll. The way I see it, the overall design of the inspection is good - the filmstrip view is great - the swipe to advance to next picture is great too. In many ways the new layout is more modern and user friendly, and I think overall it's good. Even great. However, I'm quite disappointed by the branding decision. From my point of view, if I am paying for the software to generate digital inspections, it needs to put my company identity out there front and center. This is how it was with the prior format. On the new format, the main brand identity is "XOXO Car" and the shop logo is relegated to the footer. If other shops in my market use this, their inspections will look virtually the same as mine. For More Details: Promotional Marketing Video

More and more people today, 57 percent in fact, are finding their work and personal lives intertwining, according to a global study commissioned by American Express. The brand always wants to ensure that its messaging is reflecting the world that its consumers are living in, so today American Express is launching what it describes as a “360-degree” marketing campaign and a new brand platform, “Powerful Backing: Don’t Do Business / Don’t Live Life Without It.” The new brand platform is designed to “celebrate this new reality, that life and business are really interconnected and the unique role that American Express plays in helping support people today,” explained American Express CMO, Elizabeth Rutledge. The brand’s marketing chief noted that the timing for the campaign is strategic as American Express continues to build momentum in the marketplace. For More You Can Check: Promotional Marketing Example

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