We’ve all seen the TV commercials for those easy-to-build websites. It’s simple and can be done in under an hour – right? Yes, that is true for template website sites. However, for custom websites designed by experienced professionals with UX experience, the process takes longer and for good reason.
As a B2B web design and marketing agency, we understand the confusion regarding timelines for building websites, especially since those TV ads say it can be done so quickly. (And TV ads never exaggerate – right?) To shed a little light on the process, we are going share why great B2B web designs take longer to create.
The major difference between those throw-together website services and a custom design built by a B2B web design agency is that one is a template and one is a custom design. Template websites are ideal for start-up businesses that don’t have any capital or are small 1 or 2 person firms where the revenue is lower.
However, for B2B firms that are looking to create a polished, credible presence, a custom website is the way to go. This enables the firm to take complete control of the design and functionality of the website to ensure it is consistent with the branding, builds value with prospects and clients, and supports all business and sales objectives. It enables the web design agency to produce a website that has all the features and capabilities needed to attract, convince, and convert website visitors into new client leads.
Interested in a behind-the-scenes look at web design and the amount of time each stage takes.